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Be Great

BGCA's five-year strategic plan, Impact 2012, calls for a new brand strategy to bolster public support for Boys & Girls Clubs and engagement with our mission of service to young people. Key goals of the brand strategy include:
  • Increased brand awareness and understanding of Club impact
  • Positioning Boys & Girls Clubs as the recognized leadership in youth development
  • Positioning Boys & Girls Clubs as trusted and ethical nonprofits
BE GREAT is a campaign aimed at raising public awareness about the vital role that Clubs play in helping young people find and achieve their dreams. Encourage people in our community to get involved, spread the word and help youth reach their full potential to BE GREAT!